Analog design for the digital age. Less noise, more soul
I don't mass-produce plastic templates. I shape brands with unique personalities: from the first stroke of your visual identity to your website and the content your customers will want to share.
ONE IDEA. ENDLESS POSSIBILITIES
Why Work With Me
No tricks or gimmicks (and no middlemen): You deal directly with the creator. 15 years of experience condensed into quick solutions, without agency bureaucracy or unnecessary frills.
High-performance craftsmanship: Vintage or contemporary aesthetics, but always built with modern web engineering and optimized for conversion.
Comprehensive 360° Service
A single senior point of contact for your visual identity, web layout, and video content for social media.
Flexibility and Remote Work
Seamless communication throughout Spain. Cost optimization without compromising on top quality.
Service Packages
Brand Express
Define the visual personality of your business with a memorable design.
Features:
- Primary and secondary logos, and responsive version
- Color palette and typography guide
- Editable social media templates
- Print-ready and web-ready file kit
450 - 650 €
Projects from…
(Single payment)
I will respond to you personally and propose the best solution for your business.
* Prices do not include VAT (21%)
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Corporate Website
Your digital presence optimized to convert visits into customers.
Features:
- Custom WordPress + Elementor Pro layout
- Responsive design for mobile and tablets
- Optimized speed and security
- WhatsApp and form integration
750 - 950 €
Projects from…
(Launch)
49 – 79 €/monthj
(Maintenance)
* Prices do not include VAT (21%)
Networks & Video Pack
Keep your brand active with consistent video design and production.
Features:
- 8 monthly graphic pieces for social media
- 4 professionally edited Reels/TikToks
- Aspect ratio adjustments (1:1, 9:16)
- Scheduled revisions and deliveries
390 – 590 €/mes
(Recurring subscription)
Projects from…
* Prices do not include VAT (21%)
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Sobre Mí
Hi! I’m Byron, the mind and hands behind Panel & Soul. For over a decade and a half, I’ve been transforming ideas into effective visual identities, websites, and audiovisual pieces. I don’t believe in generic design or soulless templates. My goal is to provide you with a 360º agency service, but with the direct, agile, and intermediary approach of a senior freelance professional.
CASE STUDY
Bebé Tío
About the project
Pairing traditional Spanish heritage with contemporary illustration could either go terribly wrong or become an unforgettable icon. We chose the latter. The challenge wasn’t just drawing a bull with a guitar, but creating a brand mascot with distinct character—unifying the force of Spanish tradition with a passion for music in a vibrant, popular design.
Through meticulous linework and custom typographic selection, we developed a living graphic ecosystem. A bold identity designed without boundaries, built from day one to jump from craft beer labels to lifestyle apparel or a web interface, without losing a single ounce of attitude along the way.
BEBÉ TÍO — Identity, Adaptability & Brand Ecosystem
If your branding only serves to sit in a PDF and be forgotten, it’s not branding: it’s an ornament. In 25 seconds, you’ll see how a single idea jumps from paper to the bottle, to the web, and onto the street without losing its essence.
Craft Beer Packaging
Cafeteria Experience
Merchandising & Lifestyle
Testimonials
Ready to create your project?
Does your brand sound like elevator music or does it have its own rhythm?
Let’s talk about giving your project the character it deserves. One message, zero fluff.